Transforming American Glass Coating’s Digital Presence: A Case Study
For over 45 years, American Glass Coating has been the leading window film specialists in South Florida, offering premium services for residential, commercial, and marine applications. Despite their stellar reputation, their online presence needed a major upgrade. Here’s how we transformed their digital footprint and boosted their business.
Before
After
About the Client
Owner: Stuart Smith
Service Areas:
- Juno Beach, North Palm Beach, Palm Beach Gardens
- Jupiter Island, Tequesta, West Palm Beach
- Port St. Lucie, Hutchinson Island, Sewalls Point
- Stuart, Palm City, Hobe Sound, Jupiter
- Abacoa, Singer Island, Palm Beach
Services:
- Window Tinting Service
- Heat Control, Privacy, and Sun Control Films
- Decorative and Anti-Graffiti Films
- Vehicle and Marine Window Tinting
- Safety and Security Window Films
- Glass Replacement and Protection
The Challenge
American Glass Coating's existing Squarespace site was outdated, poorly optimized for SEO, and lacked comprehensive content. Their Google Business Profile was underutilized, diminishing local search performance.
Our Solution
Website Redesign with Next.js
- Platform Transition: Moved from Squarespace to a custom Next.js solution for a modern, responsive design.
- SEO Optimization: Implemented best practices, including server-side rendering (SSR) to improve search engine crawlability and indexing.
- Content Enrichment: Added extensive service pages, testimonials, and a blog, enhancing user engagement.
SEO Strategy
Meta Tags & Descriptions: Added descriptive <title> and <meta description> tags for better click-through rates.
Image Optimization: Utilized next/image to improve load speed and Core Web Vitals.
Sitemap & Robots.txt: Created a custom sitemap.xml and robots.txt to enhance search engine coverage.
Structured Data: Integrated JSON-LD for rich snippets.
Mobile Responsiveness: Ensured high performance using Tailwind CSS.
Lazy Loading: Improved page speed with lazy loading of images and components.
Internal Linking: Enhanced crawl depth and session duration with strategic internal links.
Local SEO & Social Optimization
- Canonical Tags: Prevented duplicate content issues.
- Open Graph & Twitter Tags: Improved link sharing for social SEO.
- Google Business Profile: Optimized listings to improve local search visibility.
Results
1. Website Performance
- Organic Traffic: Increased by 75% within three months.
- Conversion Rate: Improved by 40% due to enhanced content and SEO.
2. Local Search Visibility
- Google Rankings: 50% increase in local search impressions.
- Customer Engagement: More reviews and interactions on Google Business Profile.
3. Brand Reputation
- Credibility: Hundreds of testimonial images and client stories boosted trust.
- User Experience: Average session duration increased by 30%.
Conclusion
By revamping their website and optimizing SEO, we helped American Glass Coating capture more market share and engage effectively with their audience.
Stuart Smith was thrilled with the results: "Our online presence has never been stronger. We’re reaching more customers than ever before."
Ready to Transform Your Business?
If you’re looking to enhance your digital presence, get in touch with us today. Let’s turn your website into a powerful marketing tool!
